Star Trek boldly goes into PlayStation Home

Sharing news about the STAR TREK campaign I am working on with Picture Production Company: STAR TREK in Sony PlayStation Home.

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From PPC Silverscreen:

At 4pm (BST / GMT+1) on April 20th, director J.J. Abrams and stars Chris ‘Kirk’ Pine and Zachary ‘Spock’ Quinto will visit Home for an exclusive Q&A with selected press and bloggers from around the world. Following the Q&A, the invited guests will be able to take part in a virtual roundtable within Home, to discuss the movie and answer questions put forward by fans and fellow bloggers through Twitter, uStream and CoverItLive. Both events will be streamed live across the web through an embeddable video player available at http://www.startrekfankit.com/playstationhome.

The Q&A is part of a number of unique opportunities in Home (SCEE only) ahead of the global release of STAR TREK on May 8th.  From today, Home residents will be able to view an exclusive video greeting from Abrams alongside the latest STAR TREK trailer in the Home Theatre. A selection of virtual STAR TREK merchandise e.g. Starfleet Uniforms and T-Shirts, will be available for free in the Threads Store from April 23rd, alongside details of a unique ‘Star Trek in Home Avatar competition’ and the ‘Star Trek Party (in Home)’ where attendees will have the chance to grab some exclusive merchandise and prizes.

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ROLE: Creative Strategy, Experiential Producer, Machinima Director/Producer, Avatar Design
AGENCY: Picture Production Company
CLIENT: Paramount Pictures International 

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PRESS: