G.I. JOE: “Combat Experience” Augmented Reality


G.I. JOE: THE RISE OF COBRA special edition two-disc DVD and Blu-ray packages features augmented reality technology that allows owners to participate in an exclusive 3D holographic G.I. Joe combat experience, utilizing their webcams and a special website.

Fans are able to choose between Snake Eyes and Storm Shadow, two of the most popular G.I. Joe and COBRA characters, and battle against their enemies one-on-one in an immersive 3D video game.


ROLE: Creative Strategy, Technology Strategy
AGENCY: Picture Production Company
CLIENT: Paramount Pictures International