KICK-ASS in PlayStation Home

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Universal Pictures International is launching its first campaign in PlayStation Home, to support the international release of KICK-ASS, the hotly anticipated movie from director Matthew Vaughn.

Home users have the opportunity to engage with a wealth of KICK-ASS related content ahead of the film’s release.

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For a limited time only, visitors to Home Cinema are able to grab two free avatar costumes for the film’s major characters Kick Ass and Hit Girl, as well as watch a number of clips, trailers and other exciting video content.

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Visitors to Home Cinema can look for the special KICK-ASS posters around the cinema for information and unlock the code to receive the rewards.

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ROLE: Creative Strategy, Experiential Producer
AGENCY: Picture Production Company
CLIENT: Universal Pictures International